![]() ![]() He told me that the number of people he secured as clients increased significantly once he realized that people often not only want their property to look nicer, but don’t want to accept responsibility for it looking poor in the first place.Įvery moment of every day, we want to be engaged in something. From here, the viewer is much more open to the rest of their message. What makes the use of scapegoating brilliant in these cases is that it is used immediately in their pitches and instantly offers the viewer something of value – a scapegoat for their problems. Same idea tends to confirm what many people suspect about getting ahead in today’s world: in some way, some how, things are rigged against the common man. And you have little hope of ever being able to establish a deep connection with them. You are looking past the person, looking past everything that is most important to them. As being told that we are wrong about an issue often becomes far more important than the situation actually calls for because once again our sense of stability is threatened.ĭon’t focus on your own goals in a conversation. Never tell someone they are wrong about an issue. The one sentence persuasion ideas expanded: ![]() So the 5 critical components of persuasion are: ![]()
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